It's true, having a list of potential
buyers or existing customers means you've got people to market to who are
interested in your products. The problem is how to increase your opt-ins so you
have a lot more of those interested people. Obviously you need to get more
traffic, but you also need to pay attention to your offer and how you extend
It's a fact that the more personal
information you ask for on the form, the less likely you will be to capture that
lead. Why? People are in a hurry and don't want to spend the time jumping
through hoops. They're also leery of giving too many personal details online to
someone they don't know.
For a long time the custom was to ask for
their name and address. Now, after extensive testing, we are advised to ask
only for a person's email address. Have you changed to the current practice?
It's recommended that you test this "new" practice and see if it
works better for you too.
Make the process easy. Since we use double
opt-ins to comply with the CAN-SPAM, it means people have to click the link in the
very next email they get from you. Let them know it's coming and don't confuse
the process by asking them to go in different directions before they've clicked
that all-important opt-in link.
Make your offer something they really
really want. Treat your opt-in squeeze page as important as a sales page. These
days you have to sell a person on why
they should give you their email addie. Again, they have to really think it
could help them and is worth it. Always give the benefits - the What's In It For Me - information so
they can't resist.
Don't forget the visual. If it's an ebook or
report you're giving away, include an image of the ebook or report. Also use
bright colors that stand out and bring the eye to your offer. A bright, bolded
font in a color that doesn't otherwise match your page will stand out.
While it is important to get traffic to
your offer, you also need to give your utmost attention to what you're offering
and how you present it. Give them something that they desire, that will help
them, and make it an easy process where they don't have to give too much
information away or jump through several hoops.