What good is an opt-in list? That seems
like a stupid question on the surface because you know that an opt-in list is
necessary if you're marketing anything online. You've heard the stories from
big-time marketers who say all they do is send out an email to their list and
each email makes them $xxx. So that's the first answer that comes to mind, but
it's not the only reason. Here are 5 more:
1. People on your list are your fan base
who will comment on your blog, thus giving you credibility and helping new
visitors to trust you.
2. They'll talk about you on forums - they
know what products you offer and won't hesitate to tell others in need.
3. They know who you are at Internet
marketing seminars which means they're happy to talk to you because you're not
a stranger. Some great joint ventures have come out of these conferences.
4. Your subscribers will ask you questions
and ask for help with problems. Not only do these problems allow you to help
people and feel good about it, they give you something to blog about and often suggest
excellent ideas for products to create. Their wants -> desired products
-> happy customers -> loyalty -> more and more products and more and
more income earned.
5. Many of your subscribers will become friends
if you work to establish a relationship with them. They build you up when
you're going through a rough patch and chastise you if you're heading off in
the wrong direction. There are many benefits to having a list community.
Having a list that people stay on is not
always easy. You've got to earn their trust! Why should they like you? What
makes you different from the other gazillion marketers? What can you do for them? These are questions you'll need to work
First and foremost, you can't abuse them by
bombarding them constantly with promos. What that says is you care more about
your wallet than you do about them.
Secondly, help them, give them info that is
valuable to them, and offer more freebies than just the initial one that got
them on your list to begin with. Build trust by keeping your quality constantly
high, and come through with your promises.
Your subscribers are important to your
bottom line, for sure, but when you treat them right you'll be part of a
supportive community, get ideas for products, find amazing joint venture
opportunities, and feel good that you can help others.