Onsite Optimization Tips

SEO - posted on 02/27/2012

Despite back linking and off page optimization far outweighing the power of on-page optimization, it should still have a relevant part to play in your SEO plans. Although you can never get high rankings for competitive keywords by just on-page optimization, by following the basics you can achieve good rankings for hundreds of long tail keywords on a single site. 

I often attach a blog to any website I create because I have found that I can use it to target long tail keywords as and when required. 

So what on page optimization should you focus on? Here are three areas on your site which have the greatest affect on your rankings: 

Website Title&...

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The Most Important Factor For Gaining High Search Engine Rankings

SEO - posted on 02/27/2012

I bet most people will not believe me if I said that there is just one single most important factor when it comes to SEO because the forums are filled with advice, there are $1,000 courses teaching SEO and companies charge $5,000 or more per month for SEO services. 

But after 10 years as an Internet marketer, I can confidently say that the most important factor is: LINKS! 

In basic terms, the more links you get to your website, the higher you will rank. If you get enough links you can even forget about doing onpage optimization because you will still outrank the competition. The classic example of this is Adobe's Acrobat Reader page. 

Head over to Google and search ...

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PageRank Is Not As Important As You May Think

SEO - posted on 02/27/2012

To Google, PageRank is just one of many tiny factors that make up the algorithm that determine the ranking of a website. To Webmasters, it's a magical green bar that can mean the difference between anything from bragging rights to $100 for selling links. 

The PageRank most Webmasters refer to is the Toolbar PageRank and whenever you visit a page on the Internet, it gives a ranking from one to ten. However, on more than one occasion Google have stated that this ranking is so unimportant that they plan to remove it from the Google Toolbar. 

Not Regularly Updated 

The thing to remember about Toolbar PageRank is that it is a snapshot of how Google saw ...

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Make Sure You Look Natural To Search Engines

SEO - posted on 02/27/2012

OK, I'm not talking about wandering around with no clothes on, by natural I mean don't do anything that is going to look spammy or unnatural to the search engines. Although this is a hot topic of discussion between SEO analysts as they debate how aware is Google and do they know when we are trying to manipulate it, I think it's always best to assume that Google has an idea when it's being manipulated. 

With that in mind, avoid making the following mistakes when optimizing your site: 

Building Thousands of Links Overnight 

Although the name of the game is undoubtedly to build more links than your competitors, the search engines probably have a good ...

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Competition Analysis Tips

SEO - posted on 02/27/2012

One of the most important aspects of SEO is the work you put in before you even touch the website or build a single back link. This analysis work involves keyword research and competition analysis. Choose the wrong keywords and you could be wasting all your efforts in the onsite and offsite optimization. Choose keywords which have too much competition and you'll be taking on an uphill battle. 

But what are the things you should be looking for when doing competition analysis? We have listed four aspects that are absolutely essential to look at below: 

Number and Quality of Backlinks 

You might want to invest in a tool for this, like Web Comp Analysis from ...

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Make Sure You Dont Get Sandboxed

SEO - posted on 02/27/2012

One of the great mysteries of SEO is the Google Sandbox. It's nothing more than a theory or speculation because Google has never confirmed its existence. Basically the sandbox theory came about because Webmasters would create a website, build some links and for no real apparent reason the site drops below 100 in the rankings and no matter what you try and do, it doesn't budge. 

This process where you can't rank your site, no matter what you try and do, is what we refer to as the sandbox. It tends to happen more in very high competition niches like credit cards, insurance, vacations and plane tickets. 

In the first place, you want to avoid getting in to the 'box, and there are several ways this can ...

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Search Engine Optimization

SEO - posted on 12/02/2011

Search Engine Optimization is often talked about in terms of 'onsite' and 'offsite' SEO. As the name should imply, onsite refers to optimization done actually on your website and offsite refers to all the work you have to do without touching the site – i.e. Link building. 

Out of the two, it's usually most important to focus your time on offsite work because building links is the best thing you can do to increase your rankings, but that's not to say you can ignore onsite optimization altogether. 

Onsite Optimization 

There are three key areas you need to focus on for onsite optimization: 

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Article Marketing

SEO - posted on 11/02/2011

There are many people on the forums and even gurus selling courses teaching you how to use article submissions to boost traffic and get higher rankings. Although I can't say I've personally looked at the courses, many of the forum posts seem to lead you to believe that just by writing an article a day and submitting it to the search engines you'll magically get lots of traffic. 

Having done article submissions myself, I have to say I'm somewhat skeptical about the value. 

Article Submissions for Traffic

 One of the benefits of article marketing is that apparently you can get ...

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Optimizing Your Website for Yahoo and Bing

SEO - posted on 10/12/2011

Really I should change the title as Bing actually drives the Yahoo search results now so you get two for the price of one. 

Bing is owned by Microsoft and this is their third attempt at challenging Google in the battle of the search engines. They started with MSN then Live and finally Bing so you can’t say they haven’t been trying. 

Google has around 82% of global market share (Sept 2011) with Yahoo and Bing accounting for just over 10% between them so they still have millions of searches every month. 

So what can you do to make your website optimized for Bing. 

On-page Optimization is important and ...

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Helpful Automated Tools for SEO

SEO - posted on 09/27/2011

When it boils down to it, a lot of SEO is pretty autonomous and mundane. We all know that we need links to get the high rankings but the thought of having to spend hours submitting to directories is enough to make me find a million and one other jobs – even going as far as calling the in-laws! You can outsource the submission process but it's become debatable just how effective these submissions are, you could be throwing the money away. 

Many webmasters are turning to automated tools to remove the tedious nature of building links. Obviously it saves time, can build lots of good links but the drawback is some of the services cost a lot of money. Here are the most popular automated SEO services that webmasters ...

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SEO Part 2

SEO - posted on 07/21/2011

Determining Competition

Once you have identified possible additions to your search phrase list, you must research further to determine if there is a good chance you will achieve your prized top search engine ranking or if the competition for that phrase is already saturated. While it can be tempting to target only search phrases that are very popular and searched hundreds of ...

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SEO Part 1

SEO - posted on 07/19/2011

As highlighted a couple of weeks ago, I have decided that with the growth of the search engine optimization (SEO) industry, it is important to ensure that we don’t forget the many newcomers. With many new business owners and webmasters exploring SEO for the first time, this series of articles looks to assist with the basic information needed to start a search engine marketing campaign.

In the first part of the series, I wish to ensure we discuss the importance of a solid foundation. When ...

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